Digital Marketing Executive

About the Role

Techxot Software is looking for a passionate and creative Digital Marketing Executive to join our team in our Nashik office. If you are enthusiastic about digital marketing, content strategy, and online brand growth, we'd love to hear from you.

Required Skills and Experience

• 0–3 years of experience in Digital Marketing or a related field.

• Basic understanding of SEO, SEM, Social Media Marketing, and Content Marketing.

• Knowledge of Google Analytics, Google Search Console, and Google Ads is an added advantage.

• Familiarity with social media platforms such as LinkedIn, Facebook, Instagram, and X (Twitter).

• Understanding of on-page and off-page SEO techniques.

• Ability to create engaging content for blogs, websites, social media, and email campaigns.

• Basic knowledge of keyword research and SEO tools such as Ahrefs, SEMrush, or Ubersuggest.

• Familiarity with WordPress or other CMS platforms is preferred.

• Good understanding of email marketing tools and campaign execution.

• Strong written and verbal communication skills.

• Creative thinking with excellent analytical and problem-solving abilities.

• Ability to work independently as well as collaboratively in a team environment.

Roles and Responsibilities

• Plan and execute digital marketing campaigns across multiple online channels.

• Perform keyword research and implement SEO best practices to improve website rankings.

• Create and publish content for blogs, social media, websites, and email campaigns.

• Manage and optimize social media accounts to increase brand awareness and engagement.

• Monitor website traffic and campaign performance using analytics tools.

• Assist in running paid advertising campaigns on Google Ads and social media platforms.

• Coordinate with the design and development teams to execute marketing initiatives.

• Conduct competitor research and identify new digital marketing opportunities.

• Generate reports on campaign performance and provide recommendations for improvement.

• Stay updated with the latest digital marketing trends, search engine algorithms, and industry best practices.

Qualifications

• MBA in Digital Marketing from a recognized university or institution.

• Relevant certifications in Google Ads, Google Analytics, HubSpot, Meta Blueprint, SEMrush, or similar digital marketing platforms will be an added advantage.

• Strong interest in digital marketing trends, content strategy, SEO, and performance marketing.